Dr Jon Hewitt is a Lecturer in RMIT's School of Fashion and Textiles. With over 15 years of industry experience within the fashion sector in design, PR management, wholesale, and consultancy Jon's academic research interests include the marketing practices of social enterprises (based in the fashion sector), marketing sustainable fashion, and consumer behaviour. His most recent published work is “Fashionable Altruism: The marketing of fashion-based social enterprise” published in “Social Enterprise Journal” (2024).